Digital Marketing

Helping Legacy Businesses Succeed in the Digital Age

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INTRODUCTION

At Progility Consulting, we help companies – especially those with traditional, offline roots – succeed in the digital-first world. Whether you’re a premium product brand exploring D2C sales or a service provider looking to generate leads online, we enable the digital transition with the right strategy, operating model, and execution.

"Efficiency is doing things right; effectiveness is doing the right things – and the challenge in operations lies in balancing both under ever-changing conditions."
Peter Drucker
management consultant

Many businesses underestimate what it takes to succeed digitally. Going online is not just about launching a website or running ads. It requires building a digital-ready operating model one that seamlessly integrates your product strategy, supply chain, tech stack, customer experience, and marketing efforts.

The Digital Challenge for Legacy Companies

Legacy businesses face unique challenges when shifting to digital:

  • Fragmented ownership of digital initiatives between sales, IT, marketing, and operations.
  • Lack of digital-first thinking in product availability, pricing, and promotions.
  • Poorly defined customer journeys and buying personas.
  • Website and platform issues that hamper user experience, SEO, and conversion tracking.
  • Misaligned or under-optimized media spend that doesn’t deliver ROI.
  • A culture that isn’t tuned to real-time data, experimentation, and agile decision-making.
Key Challenges
Key Opportunities
How We Serve

Process Optimization: Standardize processes to minimize variability, streamline workflows, improve consistency and eliminate waste.

Capacity Utilization: Optimize production schedules to maximize machine and labour efficiency. Reduce downtime through preventive maintenance and real-time monitoring.

Demand Forecasting and Planning: Leverage advanced analytics to accurately predict customer demand. Align production schedules and inventory levels with forecasts.

Streamlined Supply Chain Management: Strengthen supplier relationships to ensure timely material availability. Diversify suppliers to reduce dependency and mitigate delays.

Cross-Functional Collaboration: Foster communication between sales, operations, and logistics teams for better alignment.

Supplier Selection and Collaboration: Foster transparent communication and collaboration to build strong, long-term relationships.

Cost Management: Negotiate clear and fair pricing agreements, including volume-based discounts. Regularly review contracts to ensure alignment with market trends and cost benchmarks.

Quality Assurance: Establish rigorous quality standards and integrate them into contracts. Conduct regular audits and implement real-time monitoring to ensure compliance.

Technology Integration: Use digital platforms to track production progress and ensure transparency. Implement data-sharing systems for seamless collaboration and decision-making.

Preventive Maintenance (PM): Establish regular inspection and service schedules to address potential issues early. Use checklists and standard operating procedures to ensure consistency.

Root Cause Analysis (RCA): Investigate recurring issues to identify and eliminate the root causes of failures. Implement corrective actions to prevent the recurrence of problems.

Spare Parts Management: Maintain an optimized inventory of critical spare parts to minimize downtime. Use data analysis to predict demand and avoid overstocking or shortages.

Define Clear Quality Standards: Establish and document measurable quality benchmarks aligned with customer expectations and industry standards. Use ISO certifications and frameworks to standardize practices.

Statistical Process Control (SPC): Use real-time data and control charts to monitor process variability. Address deviations promptly to ensure consistency and prevent defects.

Supplier Quality Management: Collaborate with suppliers to ensure material quality meets specifications. Conduct regular audits and implement robust supplier qualification processes.

Customer Feedback Integration: Actively gather and analyze customer feedback to identify areas for improvement. Use insights to refine products, services, and processes.

Adopt IoT and Smart Sensors: Install IoT-enabled devices to collect real-time data on machine performance, energy consumption, and environmental conditions. Use this data for predictive maintenance, quality control, and process optimization.

Integrate Enterprise Resource Planning (ERP): Connect ERP systems with production lines for seamless data flow and coordination. Enable end-to-end visibility across procurement, inventory, and production.

Implement Advanced Analytics and Dashboards: Use data analytics platforms to visualize KPIs, identify bottlenecks, and optimize resources. Employ dashboards for actionable insights into operations.

HOW WE SERVE
  • Define ownership and governance for digital sales.
  • Set up the right performance metrics, dashboards, and decision-making cadence.
  • Align inventory, fulfillment, tech, and customer support with digital demand.
  • Audit and fix eCommerce setups (e.g., WooCommerce, Shopify).
  • Redesign websites and landing pages for mobile-first performance.
  • Implement clean data capture and reporting structures.
  • Develop clear customer segmentation and personas.
  • Map customer journeys across touchpoints and align content & campaigns.
  • Re-align product availability, pricing, and merchandising with demand insights.
  • Build full-funnel PPC, Meta, and marketplace ad strategies.
  • Optimize campaigns by segment, location, and device.
  • Reduce wasted spend and increase conversion rates with targeted landing pages.
APPROACH
1. Digital Audit

Assess current-state digital marketing, tech, operations, and readiness.

2. Opportunity Mapping

Identify high-impact levers across strategy, platform, content, and media.

3. Design & Deployment

Co-create or fix digital assets, campaigns, processes, and platforms

4. ROI-Driven Optimization

Continuous testing, performance tracking, and iteration for long-term value.

Pricing Optimization for Yarn Manufacturer

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Let's talk and discuss your requirements